Vlassic Pickles
I was tasked with creating a broadcast commercial introducing Vlasic Pickles to the pickleball community. The 45-second spot aired during the APP Championship Pickleball games on ESPN, and our goal was to connect authentically with the pickleball audience while showcasing the incredible flavor and crunch of Vlasic Pickles.
What we came up with was a hilariously off-the-rails press conference—derailed, of course, by the irresistible flavor of Vlasic Pickles.